You’ve found the perfect job posting, your resume is polished, and then you see it: “Please include a cover letter.” Cue the groans. Writing a cover letter can feel like an outdated chore, especially when you’re applying for your first job. But here’s the truth: a strong cover letter can be your secret weapon. It’s your chance to show a bit of personality and make a case for why you are the one they should hire.
So, what exactly does a cover letter need to say?
What’s the Point of a Cover Letter?
Think of a cover letter as the bridge between your resume and the job description. Your resume lists your skills and experiences, but your cover letter tells the story behind them. It’s not just about what you’ve done—it’s about why you did it and how it connects to the role you’re applying for.
This is your chance to show enthusiasm, explain any gaps in your experience, or highlight something that doesn’t fit neatly on your resume. It’s your pitch, your handshake, and your first impression—all rolled into one. Here’s a breakdown on how to put yours together:
Start Strong:
The opening line matters. Avoid clichés like “I am writing to apply for…” Instead, lead with something that grabs attention. Why are you excited about this job? Did a specific project or value from the company stand out?
Example: “As a lifelong advocate for sustainability, I was thrilled to see [Company] leading the charge with [specific initiative].”
Make It Personal:
Hiring managers can spot a generic cover letter from a mile away. Tailor it to the company and the role. Mention the company’s mission, recent projects, or values—and connect them to your own experience or interests.
Tip: Look at the company’s “About Us” page or recent news articles for insights.
Highlight Your Skills (But Keep It Real):
Your cover letter shouldn’t just repeat your resume. Pick one or two key skills or experiences and go deeper. How did you develop them? How do they make you a perfect fit for this role? Use specific examples.
Example: “During my internship at [Company], I managed social media campaigns that increased engagement by 40%. I’m excited to bring that experience to your growing digital marketing team.”
Show, Don’t Tell:
Anyone can say they’re “hardworking” or “passionate.” Instead, show it through your stories. What have you done that demonstrates these qualities?
Example: “When our team was short-staffed, I stepped up to lead a project under a tight deadline, coordinating with three departments to ensure it launched on time.”
Close with Confidence:
End on a strong note. Reiterate your enthusiasm and express your interest in discussing the role further. Avoid sounding desperate or overly formal.
Example: “I’d love the opportunity to bring my skills and energy to your team. Thank you for considering my application—I look forward to the possibility of speaking with you.”
Common Cover Letter Mistakes (And How to Avoid Them)
Cover letters can make or break your application, but it’s easy to fall into some common traps. Here’s how to avoid the pitfalls:
Being Too Long:
Hiring managers are busy. They don’t have time to read a novel. Keep your cover letter to one page—concise, impactful, and straight to the point.
Repeating Your Resume:
Your cover letter isn’t just a rehash of your resume. It’s your chance to add context and depth. Focus on one or two key experiences and explain why they matter for this role.
Using a Generic Template:
A one-size-fits-all approach won’t cut it. Tailor each cover letter to the specific company and role. Mention their mission, recent projects, or values, and connect them to your own experiences.
Forgetting to Proofread:
Typos and grammar mistakes can sink your chances. Proofread carefully, and consider asking a friend or mentor to review it. Attention to detail shows you care.
Avoid these common mistakes, and your cover letter will stand out for all the right reasons.
Final Thoughts: Your Story Matters
A cover letter isn’t just a formality—it’s an opportunity. It’s your chance to connect with the person behind the hiring process and show them who you are beyond the bullet points. So, don’t overthink it. Tell your story, keep it real, and let your enthusiasm shine through.
You’ve got the skills. Now go write that cover letter and get noticed.